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Many businesses own valuable intellectual property (IP) - but far too often, it’s underutilised or unprotected. That can mean missed opportunities, lost value, and exposure to risk.
Here’s how to make sure your IP is working for you, not against you.
Identify what you own
IP isn’t just patents and trademarks. It includes:
- Logos, brand names, and designs
- Software code and written content
- Trade secrets and know-how
- Customer goodwill and reputation
- If it’s unique and valuable to your business, it’s worth protecting.
Protect it early
Timing is everything. Launch too soon, and you risk being copied. Wait too long, and someone else might beat you to it. The key? Strike a balance:
- Secure early legal protection
- Get to market quickly
- Strengthen your IP over time.
Lock it down contractually
From day one, make sure:
- Ownership is clearly defined
- Confidentiality is in place
- Contracts reflect your IP strategy.
This avoids disputes and ensures your IP stays with your business – even if people move on.
Do your homework
Before investing time and money:
- Research the market
- Check for similar names, logos, or ideas
- Run trademark and company name searches
- Avoid costly surprises by knowing what’s already out there.
Maximise the Value
IP can be a revenue stream, not just a legal asset:
- License it to others
- Collect royalties
- Structure deals for tax efficiency
And if you’re acquiring IP? Do your due diligence. Make sure it’s clean, transferable, and scalable.
Final thought
Your IP could be one of your most valuable assets - if you treat it that way. A little foresight and the right advice can turn it into a powerful driver of business growth.
Need help reviewing your IP strategy? Let’s talk. Contact Anthony Kuran on 09 306 0611 or @email or Andrew Knight on 09 985 2531 or @email